Live Nation CEO Claims Concert Tickets Are “Underpriced”

The Price Debate

Concert ticket prices have long sparked outrage among fans. But according to Live Nation CEO Michael Rapino, fans are still getting a deal. Speaking at CNBC Sport and Boardroom’s Game Plan conference on September 23, Rapino made the case that concerts remain a bargain.

Concerts vs. Sports

Rapino pointed to the cost of other live events, especially sports, to back up his argument. Essentially, he believes that when matched against these events, concerts should be priced higher. Read the full article on EDMTunes.