Study Reveals That YouTube Leads the Way in New Music Discovery
YouTube Outpaces TikTok and Streaming Services
According to a recent study by MIDiA Research, YouTube is at the forefront of new music discovery. Despite the rise of social media platforms like TikTok and the popularity of streaming services, YouTube remains the top choice for discovering new tunes.
The Role of Social Media in Music Discovery
Social media is a big part of our daily lives, and it's no surprise that platforms are influential in music discovery. But YouTube still takes the lead among them.
Why YouTube?
YouTube's vast library and ease of access contribute to its leading position. With millions of videos and personalized recommendations, it's no wonder music lovers turn to YouTube first.
Discover your next favorite song on YouTube, where new music is just a click away!